The State of Mobile Wallet Marketing Report
More than half of consumers have used a mobile wallet pass. Millennials are at the top of the list, yes, but Generation X and higher-income mobile users are not far behind.
The term “mobile wallet” describes content or information in the form of a wallet item or pass stored in the Apple Wallet or Android Pay apps. Think of it as the digital equivalent of all the everyday things included in a physical wallet like loyalty cards, coupons, business cards, tickets, credit cards and more.
The State of Mobile Wallet Marketing highlights what key findings from Urban Airship’s survey of 2,000 U.K. and U.S. consumers mean for brands trying to reach mobile users. Learn about how consumers want to use mobile wallet passes – such as to receive coupons/special offers and to manage loyalty programs.
Readers will gain:
- A clear understanding of current consumer use and where they’d like to use mobile wallet more, especially Millennials and those from households with higher incomes
- Specific coupon and loyalty program opportunities, and the problems mobile wallet solves for redemption and program participation
- How broader use of mobile wallet will drive its use for payments.
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