How Push Notifications Impact Mobile App Retention Rates
This Urban Airship Benchmark Report answers the question: how do push notifications impact app retention rates? In a first of its kind study, we analysed the 90-days after a first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not.
We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn.
Download the benchmark report to learn:
- The impact of messaging at different intervals in the app user lifecycle, including findings specific to four key industry verticals (Retail, Media, Sports & Leisure as well as Productivity & Utility)
- Recommendations on when & what to message to increase new user retention rates
- How Predictive Churn Analytics works to identify at-risk users, allowing brands to act before they’re gone.
Register below to download this paper.
This is a post from a Brand Contributor (what is this?)
Brand Contributor posts give leading organisations and thinkers the opportunity to connect directly with the CIM community by allowing them to create content – and join in the conversation – on Exchange. Each Brand Contributor post is produced by the publishing organisation, but carefully vetted by CIM to ensure it adds value to debate amongst the marketing community. If you’re interested in joining the debate on Exchange and becoming a Brand Contributor, contact us at email@example.com
- 61 views