Consumer trust in user-generated visual content
70% of respondents in the U.S. and 53% in Europe indicate they would be more likely to buy a product after seeing a positive or relatable consumer-generated image of it online.
Olapic's global consumer report analyses survey results, offering insights such as:
- What, how, and why consumers create, discover, and engage with earned content
- Why UGC is seen as more trustworthy than other kinds of content
- What effect this has on sales and revenue.
Register below to download and learn more.
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