10 common barriers to understanding the customer journey...
Brand Contributor

10 common barriers to understanding the customer journey...

...and how to overcome them.

Many marketers are trying to better understand the customer journey, but factors such as a lack of data and system integrations, breakdowns in process, misguided focus, and inattention to key aspects of the buyer experience are preventing them from doing so. Learn how you can overcome these challenges and many others to deliver a better customer experience and drive more revenue.

Download this white paper to learn about:

 - Optimising forms, offers and content to encourage people to share data 
 - Understanding silence and reacting appropriately to re-engage contacts 
 - Thinking beyond devices, and considering mobile channels and context 
 - Paying as much attention to the journey post-purchase as you do pre-sale

Register below to download this paper.

IBM Marketing Cloud

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